I am a London-based content strategist and marketer with a decade's experience ideating and executing unconventional marketing strategies across various industries.
I have successfully built and managed multiple high-performing content teams, and utilising dynamic and optimised content, I have helped multiple B2B and B2C companies achieve their business goals.
10 YEaRS OF EXPeRIENCEworking with 30+ brands
PiggyVest2021 to Present
PiggyVest is Africa's leading savings & investment platform with over 4.7 million users.
Head of Content + Content Strategy
I founded and currently manage PiggyVest’s content department, producing multiple content initiatives — ranging from a finance blog to a savings report — that have led to a 200% increase in organic traffic.
Company Bio:PiggyVest is Africa's leading savings & investment platform with over 4.7 million users.
Splice is an all-in-one appointment booking, payments, and business management solution for Africa.
Backdrop2021 to 2023
Backdrop is a travel and social networking app for people looking to discover the world.
Zikoko2015 to 2016; 2019 to 2021
Zikoko is Nigeria's leading youth
Editor-in-Chief, Content Strategist, Writer, Producer, Director, Copywriter
I ideated and refined Zikoko’s content strategy, managed its 12-person production team, worked on content partnerships with clients, and grew its audience by 1,500%.
Company Bio:Zikoko is Nigeria's leading youth
Nescafé is a world-famous brand of instant coffee made by Nestlé.
Konbini2016 to 2019
Konibini is a pop culture publication from France.
“I’ve had the pleasure of working with Daniel for over four years and across three different companies (Zikoko, Konbini and Backdrop).
In each role, Daniel continued to showcase his innovative skills in content strategy, as well as his ability to produce high-quality work quickly and efficiently. He’s also a great team player and brilliant storyteller.”
— Damilola Odufuwa, CEO, Backdrop
“Being part of ConTech Africa has been an enriching experience. We're not just disruptors, we're dreamers, builders, and changemakers.
Big thanks to Daniel Orubo for creating a community where African creators can learn, dream big, collaborate fiercely, and build the future of tech.”
— Dolapo R. Ojelabi, Product Member of the Year (2023), ConTech Africa
“I've worked with Daniel for almost three years, and his performance has been nothing short of amazing. He consistently demonstrates an eagerness to push boundaries and exceed targets. Daniel is the perfect content strategist and an exceptional leader. His approach is innovative, and his work ethic reflects a commitment to excellence.”
— Joshua Chibueze, CMO, PiggyVest
“Daniel is one of the go-to people for content development on the continent. If you have a question about content, Daniel has the answer.”
— Timi Odueso, Senior Editor, TechCabal
“Daniel is truly exceptional, a standout individual that every team should have. I've had the honour of collaborating with Daniel for more than three years, spanning two distinct companies — PiggyVest and Splice. During our time together at PiggyVest, he proved to be an invaluable partner as the Head of Content.
When embarking on the Splice venture, there was no question that I needed Daniel's expertise in shaping our content strategy. Following a single meeting where I shared the vision for Splice, Daniel not only formulated our content strategy but also played a crucial role in hiring our first SEO writer and setting him up for success. Daniel's contributions are nothing short of remarkable.”
— Layo Ogunbanwo, CEO, Splice
“Throughout our working relationship, which spans 10 years, I have consistently been impressed by the quality of Daniel’s work. His commitment to delivering high-quality content is unparalleled. He has a keen eye for delivering engaging, informative, and well-researched content and projects that truly resonate with the target audience.
In addition to the superb quality of his work, Daniel's speed of execution is commendable. He has consistently displayed a remarkable ability to meet tight deadlines without compromising on depth and accuracy. Regardless of the project's complexity or urgency, Daniel remains composed under pressure and delivers exceptional results within the given timeframe.
Overall, Daniel Orubo is an exceptional professional whose consistent output and commitment to excellence make him an asset.”
— Odunayo Eweniyi, COO, PiggyVest
"Daniel's storytelling workshop was exactly what I wanted for the company retreat! I admired the work he did for the Piggyvest brand, and he was able to show my team how to do that not for just any company, but for themselves, too. As people in finance, the tendency is to not see themselves as creatives and view it as a skill that would be hard to acquire.
Daniel broke down the major components in an engaging way and allowed the team time to practice what they had learned. He showed how our brains work, and how everything is a story. Plus, he helped us connect with our personal brands in a natural and exciting way. Thanks to Daniel, I’m confident that my team has more creatives and will tell better stories."
— Nichole Yemnbra, Founder and Managing Director, The Chrysalis Co
“Over the past decade, I’ve followed Daniel’s work from a distance, then closely as a colleague within Zikoko, and later as his client while I led growth at Eden.
Some traits have remained: Daniel has an incredible work ethic and an unparalleled instinct for content that works. I’ll never pass on an opportunity to work with him.”
— Fu’ad Lawal, Project Lead, Archivi.ng
“Daniel is one of the most talented and effective creatives I've ever had the pleasure of working with.
He has an abundance of taste and empathy, and channels that through very high standards to deliver work that stands out on multiple levels. He's a great team player, demanding excellence of himself first, and then his teammates. More than that, he leads from the front — Daniel was an out-performer when we worked together and it's been a complete joy to watch his career blossom.”
— Seyi Taylor, Co-founder, Big Cabal Media